For Alasdair · Tokyo Nights
After London · city by city
We made your first
ads before you asked.
Thanks for the call on Wednesday, Alasdair. Rather than send you another deck, we went ahead and built a few Tokyo Nights ads for the cities you named, in their own language, so you can judge the work before you spend a pound on it.
What we heard
London worked. The question is the next ten cities.
If we understood you right, the show itself is proven and the worry is the size of the markets after London. You need around 10,000 tickets per city (ideally 15,000), and nobody has done this in Berlin or Stockholm before, so you would rather test demand with a sign-up campaign before you commit to a venue.
I'm just more nervous about some of the European cities because they're not quite as big.You, on the call, 28 October
Maybe we do a test sign-up campaign just to see if the local audience is interested.You, on the call
Spec ads, made for you
Five cities, four languages.
Every word on these was written and set by us (not by an AI image tool), in your typeface and your colours, with your logo. The images are new, built from the look of your own photos and showreel, and the video is cut straight from your London footage.
Drafts to react to, not finished ads
They are examples made for this proposal and none of them are live. Before anything runs we check every claim with you (the sold out line, the dinner, the age limit), and a native speaker reads every language before it goes out.
The plan
Test the city first, then fill it.
A sign-up campaign per city
Priority access ads in the local language for the cities you are unsure about, then a cost per sign-up for each one, so you can compare Stockholm with Berlin on real numbers before you book a venue.
A batch per city and language
Stills, short videos and recuts of your London footage, with your English UGC kept as it is and the statics and text written for each market.
Budget follows the tickets
One campaign per city in your own ad account. When a night sells out its money moves to the nights that still have seats, and we make more of whatever is selling.
Two ways to work
Pick what fits your new hire.
You mentioned someone starts next week who covers ads along with email, CRM and SEO. Both options below work with that, it just depends on who presses the buttons in Ads Manager.
- Around 20 images and 5 short videos for one city, in its language
- Recuts of your London footage and UGC included
- Ready within four weeks, depending on how quickly feedback comes back
- Need 30 ads across three cities? £2,900 for the batch
- All the ads above, in every language, kept fresh while the run is on
- The demand test, then one campaign per city in your ad account
- Budget moved from sold out nights to slow ones
- A report every week, per city
Prices exclude VAT.
Why us
Tracked ticket sales for every pound we spent on Meta, across three tour productions.
On those three we made both the film and the ads, and every date sold out. It was Sweden, not Berlin, and your show is new everywhere, so I would not promise you the same number, but it is the same way of working we would bring to Tokyo Nights.
Tracked purchases in Meta, several tours 2023 to 2026.
Next step
Pick two cities and we test them.
Once your new marketing lead is in, let's do a short call with the three of us. You tell us which cities worry you most, and we start with the sign-up test there.
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